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Germany : German Rail awards contract for new personnel marketing at Thjnk, TLGG and POSSIBLE Worldwide
Publish Date : 26-Oct-2016
The German Railways (DB) in future works in personnel marketing with agencies Thjnk, "Torben, Lucie and the yellow peril" (TLGG) and Worldwide POSSIBLE together. Today the award of the budgets for the next three years was made. The decision came after an EU-wide tender. The first results will be seen in the second quarter 2017 on the market. Thjnk convinced branding concept with a strong Employer. TLGG and POSSIBLE Worldwide focus its expertise mainly on digital employer branding measures.
Gabriele Handel-Jung, Head of Marketing at DB: "For this Agenturmix we decided to meet the changing needs of the marketing. These are becoming increasingly complex, the target groups more sophisticated. The three agencies complement each other perfectly. We are well equipped to present the attractiveness of Deutsche Bahn as an employer. "
Kerstin Wagner, head of recruitment of DB: "Who wants to play in the tough competition for the most committed and motivated employees forward who needs to constantly improve and adapt its strategies. That is for Employer Branding and Recruiting: Being innovative and very close to the target groups. The award took place and the focus on digital and mobile formats, we will strengthen the image of our employer brand. "
2012 started (job like no other.) With the first holistic and integrated employer branding concept, DB. The campaign, which was developed in partnership with Ogilvy has led to a significant improvement in the Image rankings and in the number of applicants. It was in 2013 awarded a silver Effie.
The German Railway has set itself the goal of becoming by 2020 among the top 10 most attractive employers in Germany. To achieve this, the Group is focusing on talent acquisition from a single source: personnel marketing, employer branding and recruiting are closely linked. To attract suitable employees, the DB is increasingly relying on social media , digital technologies and new formats . Only in August, the recruiting of DB has been awarded as the best in the industry. According to the study "Best Recruiters 2016" the Austrian communications agency GKP in the transport, traffic and logistics industry, DB offers the best candidate experience.
