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Ireland : Accenture Acquires Marketing Agency Wire Stone to Deliver Connected Customer Experiences
Publish Date : 11-Aug-2017

Accenture has acquired Wire Stone, a US-based creative marketing agency that brings together technology and creativity to create better customer experiences and digital marketing solutions. The acquisition will strengthen the ability of Accenture Interactive to deliver data-driven creative and design end-to-end digital customer experiences that help brands stand out and stay relevant. Terms of the transaction were not disclosed.

Wire Stone brings together a blend of creative talent, design-led strategy, deep marketing expertise and technology roots to solve clients creative and business challenges. The agency is known for creating integrated campaigns and immersive experiences that leverage the latest technologies to tell compelling brand stories. Its services span brand positioning, customer research and data-driven insights, marketing strategy, execution and promotions, creative design and technology enablement for digital experiences.

With the acquisition of Wire Stone, Accenture Interactive scales its capabilities and talent in marketing and creativity, and strengthens its ability to provide leading edge design, strategy and personalized marketing experiences for clients. It also adds expertise in data-driven customer insight to its digital marketing capabilities and complements its core capabilities in design, marketing, content and commerce.

Great experiences begin with great stories. Wire Stones proven ability to tell engaging stories by blending creativity and technology, together with Accentures scale and business transformation expertise, is a unique and powerful combination, said Glen Hartman, who leads Accenture Interactive in North America.

It takes diverse talent and culture to deliver on Accenture Interactives mission of helping our clients build the best experiences on the planet and with the acquisition of Wire Stone we are bringing together a top team of technologists, strategists, consultants and designers to do just that, added Brian Whipple, head of Accenture Interactive. We are thrilled to welcome these creative marketers to our family to drive innovation with our clients.

Wire Stone has nearly 200 employees in the US, which will add significant scale to Accenture Interactives talent in North America. Since its founding in 2000, the agency has delivered work for some of the worlds most recognized brands, including, Microsoft, HP Enterprise and HP Inc., PayPal and eBay.

Wire Stone and Accenture Interactive share a culture and passion for delivering creative and impactful customer experiences, said Dan Lynch, CEO of Wire Stone. By bringing our creative and digital marketing talent and expertise together with Accenture Interactive, we are now able to deliver end-to-end solutions for clients utilizing their deep industry expertise and intimate relationships. We believe this winning combination is a pivotal moment for our clients and our teams, as we continue to push the boundaries of creating remarkable customer experiences.

Wire Stone is the fourteenth acquisition Accenture Interactive has made in the last five years to expand the reach, scope, and depth of its end-to-end customer experience services globally. In July, Accenture Interactive acquired Clearhead (US), a digital optimization company, and in May acquired e-commerce solution provider Media Hive (US) to strengthen its capabilities around Salesforce Commerce Cloud implementation. Other recent acquisitions have included creative agencies The Monkeys/Maud (Australia) and Karmarama (UK), communications agency Kunstmaan (Belgium), and digital agency SinnerSchrader (Germany).

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