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United Kingdom : Invitation to tender: UK and Montenegro strategic communications programme II

Publish Date : 12-Dec-2019

The British Embassy Podgorica is inviting tenders as part of a strategic communications programme in Montenegro.

The UK government (HMG) and the Government of Montenegro (GoM) have a shared interest in promoting stability and prosperity in Montenegro and the wider Western Balkans.

To this end, HMG is offering support to GoM to implement two campaigns in Montenegro. One concerns supporting the growth of start-ups and small businesses (SMEs). The other looks to support regional development by promoting opportunities to citizens in the north of the country.

Objectives
The objective of the start-up/SME campaign is to increase the number of potential entrepreneurs and small businesses accessing government provided grants and loans across Montenegro.

The objective of the regional development campaign is to increase citizen engagement with emerging opportunities for instance, new job opportunities in the north of the country.

The start-up/small business campaign will focus on younger people (18-29) in particular, while the regional development campaign will need to reach those with less access to the internet.

What we require
Creative work has begun and we require services of a full-spectrum media ad-buying partner to help us ensure our messages are effectively promoted through the right channels. They will be expected to put together a media plan and execute it, based on a brief containing information about the objectives, target audience and channels.

The implementing organisation for this campaign is Government Communication Service International (GCSI) on behalf of the British Embassy in Podgorica, which forms part of the Foreign and Commonwealth Office (FCO).

Who we require
The successful bidder must demonstrate experience of ad-buying through the following channels in Montenegro, since they will be required to purchase media in line with it:

offline channels: billboards, television advertisements, radio advertisements, newspaper advertisements
online advertisements including on social media platforms

Bidders with experience of reaching younger audiences will be at an advantage.

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