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GERMANY : GE invests over EUR 85 million in Germany
Publish Date : 16-Sep-2011
To implement global growth strategy of “One GE” Germany invests heavily in Germany as a business operation. Over the next 15 months, the company will invest EUR 56 million to strengthen its organisation and to intensify the company\'s customer relationships.
Beccalli-Falco, Senior Vice President is thereby implementing the global growth strategy, which will advance the international growth of the company through the development of strengthened, more integrated local teams. The focus of the business sectors on local markets allows a more targeted customer relationship. After India, Germany is the second country worldwide to implement “One GE” successfully. Jeffrey Immelt, Chairman and CEO of GE, kicked off the global implementation of the business model in November 2010. He furter stated that Germany proved itself to be no less than an anchor of stability and a European growth engine in the financial crisis and we see Germany as a key market for innovation and high-technology.
The energy business of the company, GE Energy, has been aligned as the third business sector next to GE Healthcare and GE Capital, which are already well-established in the German market. The operative units Power & Water, Oil & Gas and Energy Management will now come under the leadership of the new CEO Prof. Dr. Ing. Stephan Reimelt.
The fourth business sector comprises aviation and software technologies as well as transportation and lighting technologies, which will be put under the direction of Georg Knoth in Technology Enterprises. The new assignment supplements the manager`s role as GE CEO for Austria and Switzerland.
The current Germany business leaders, Dr. Rolf Lucas, CEO of GE Healthcare, Rainer Thaler, Managing Director of GE Commercial Real Estate and Joachim Secker, CEO of GE Capital will continue to lead their respective businesses. Commenting on the new organization Beccalli-Falco said, We now have an outstanding management team representing our businesses in Germany, a team that is empowered to build stronger relationships with our customers and build a larger footprint for GE in Germany.
