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Publish Date : 24-Jun-2014

Toronto-based Sniply declared that it has reached agreements to acquire Colorado-based Hoverpost and Paris-based Headshare.

The purchase supports Sniply, Hoverpost, and Headshare's shared mission to present continuous innovation in online marketing. The combination will assist speed up growth and user engagement under a single brand.

Michael Cheng, Sniply founder and CEO said, "Hoverpost transforms multimedia content, like YouTube videos, into marketing opportunities for anyone". "When I first met Gregg, I immediately knew that our visions were aligned in terms of where we wanted to take the product."

Gregg Blanchard, Hoverpost founder, said, "We're thrilled to join the Sniply family. With their support, we can extend Hoverpost to all types of content on the web with a greater user experience."

Cheng said, "Headshare is practically the European cousin of Sniply". "Sebastien and I have been working on solving the same problem with a very similar approach. Instead of competing, we decided to join forces."

Sebastien Saunier, Headshare founder, said, "We are excited to work with Michael and the Sniply team to deliver a much better workflow for our users. Sniply’s integrations with numerous platforms will make a big difference moving forward."

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