Publish Date : 20-Aug-2014
Telekom Malaysia Berhad (TM), Malaysia’s leading integrated telecommunications service provider and Accor, the largest international hotel operator in Asia Pacific and Indonesia today inked a Collaborative Agreement which will see both parties to venture into various initiatives that will not only bring added values to both parties, but will also provide an enhanced experience for their respective customers.
This strategic partnership will focus on mutual benefit cooperation of products and services, loyalty programmes, corporate collaborations, joint marketing and promotions, earned media value, as well as additional benefits for both parties’ employees. Azizi A. Hadi, Executive Vice President, SME, TM and Izlyn Ramli, Vice President, Group Brand and Communication, TM signed the Collaborative Agreement on behalf of TM, while Accor was represented by Gerard Guillouet, Chief Operating Officer of Accor Malaysia, Indonesia and Singapore and Adi Satria, Vice President of Sales, Marketing and Distribution for Accor Malaysia, Indonesia and Singapore.
Commenting on the collaboration, Azizi said, “As a leading integrated telecommunication company in Malaysia, we pride ourselves in providing cutting-edge communications, information and entertainment services. In order to bring distinct and appealing values to the market, TM is proactively seeking new avenues through collaboration and alliances with renowned organisations, such as Accor. More than just a business-to-business relationship, this collaboration with Accor signifies the right step forward towards making a difference in how our customers are rewarded, leveraging on each other’s strength and prominent brand presence.”
“We are confident that Accor, with its’ emphasis on delivering innovation, exceptional performance and world-class customer service, would be an excellent complement to support TM’s aspiration of delivering an enhanced integrated digital lifestyle to Malaysians. Collaboration such as this also reflects our commitment towards enhancing our customers’ experience through loyalty and marketing programmes,” added Azizi.
Meanwhile, Gerard said, “With this significant milestone of collaboration, we intend to optimise the synergies of Accor-TM in a variety of global partnership programmes with respective business areas and affiliation. This will eventually make Accor-TM as key partner in maximising revenue, efficiency and media value benefited from the cooperation and related programmes. We, in fact, value on the brand promises brought by both parties while securing this strategic partnership.”
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