Tendersinfo keep you informed about the latest events in the national and international Procurement Industry. Procurement News provides in-depth coverage of the procurement industry, including contract awards, contract additions, new contract wins, mergers and acquisitions. Tendersinfo through its tender news section provides an update on all domestic and global tendering opportunities, invitation to bid & trade leads.
Ghana : NEW brand revealed by Ghana Commercial Bank
Publish Date : 16-Sep-2014
The Ghana Commercial Bank (GCB) Limited, a important commercial bank in Ghana has disclosed its new brand identity at a colourful ceremony in Accra. The new logo marks the start of the next generation of GCB, which would be a lively force in the banking industry in Ghana.
The new symbol is a important milestone in the development of the bank, which followed an extensive audit where customers, employees and other stakeholders discussed the perceptions of the bank and where it needs to focus its energies. Mrs Helen Mona Quartey, Deputy Minister of Finance, speaking at the ceremony said that it was about time the state enterprises, with government equities, stands up and be counted. She said government expects these institutions to position themselves in order to make profit and pay dividends to prop up government revenue base.
She said like all other shareholders, government has high expectations of GCB, and that, the bank should be able to pay higher dividends than what its paying currently. Mrs Quartey urged Ghanaian banks “to venture out, look for the openings and take advantage of them with the right approach and strategy.” She articulated government’s delight at the effort of the board and management of GCB for building a new brand for the bank, adding that, the bank has been a reliable partner through very tough times.
“A brand which has been around more enough to experience the challenges the economy has been through as well as the successes we have chalked as a country” She said government still considers GCB as strategic partner since it is the only bank that has branches in remote areas, where most institutions would not go, to bring banking service to the door steps of the ordinary Ghanaian especially the farmers, teachers and health workers in the rural areas. Mr. Elliot Gordor, Chairman of the Board of Directors of GCB Bank Limited said the bank intends to consolidate its position as the leading bank in the country as well as expand its activities into the sub-region to capture the increased capital flow into the region.
He said the re-branding of the bank was inspired by independent research, which players indicated that the brand differentiation, coupled with brand management and superior customer service, would provide a competitive advantage. He said GCB’s board was convinced that the brand required modernizing in line with the positive growth and improved all round performance that the bank has achieved over the past 4 years. Mr Simon Dorno, Managing Director of GCB Bank Limited stated that the new logo consist of an eagle in color pallets that combine beautifully to give expression to the new image of dynamism and freshness as well as the enduring relevance of its Ghanaian and African heritage.
