Publish Date : 02-Jan-2015
Maybank (Cambodia) Plc. has launched its latest service, Maybank Premier Wealth, a new branded segment designed to cater to affluent customers in Cambodia through personalized and comprehensive financial solutions. Maybank Premier Wealth was launched at a special ceremony in conjunction with the opening of Maybank’s 18th Branch in Boeng Keng Kang Ti Muoy (“BKK1”), in Phnom Penh. The launch was inaugurated by H.E. Kim Vada, Director General, Banking Supervision, National Bank of Cambodia, H.E. Raszlan Abdul Rashid, Ambassador of Malaysia to the Kingdom of Cambodia, Ms. Pollie Sim, CEO, International of Maybank and Mr. Lee Tien Poh, CEO of Maybank (Cambodia) Plc.
Speaking at the event, Pollie Sim said that the new service aims to provide a differentiated banking experience focusing on a partnership in which customers are given the utmost in personal attention and time. This will allow the fostering of a relationship that will enable Maybank to offer products and services tailored to customers’ goals and aspirations. "Through this proposition, we aim to provide Maybank Premier Wealth customers of Cambodia with personalized and comprehensive financial solutions based on our multitude of regional and local insights to suit customers’ unique needs, as well as preferential treatment in service, perks and rewards," she said.
"In line with our mission of humanising financial services, we aim to develop an even closer relationship with our customers providing them with exclusive services tailored to suit their needs. We see the opportunity to introduce the services in view of the growing potential in the country’s economy," she added. Cambodia’s gross domestic product (“GDP”) is expected to grow between 7.3% and 7.5 % from 2015 to 2019. Last year, Cambodia’s GDP recorded a strong growth of 7.1%. "In view of the positive economic outlook and growing affluent segment in Cambodia, Maybank is targeting to boost its growth in total investable assets of this affluent segment to more than USD200m for the first five years," said Pollie.
She noted Cambodia’s emerging middle class and high income households, as well as the rise in consumer spending tied to this demographic. "The rise in income will see a parallel demand for various goods and services, including financial services which will further drive economic growth. Cambodia is beginning to see an increasingly sophisticated market, thus we have noted the special needs of this high net worth segment of customers who are looking for not just a banking provider, but also a progressive financial partner," she said. "They have increasingly different lifestyle needs which we believe presents us an opportunity to create a niche market," she added.
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