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Philippines,Thailand : KANTAR MEDIA secures deal from Media Research Development Association
Publish Date : 18-Dec-2015
Kantar Media has won a deal from Media Research Development Association (Thailand) to supply the official multi-platform TV ratings in Thailand.
The five-year deal that would commence in 2017, follows a competitive tender process including Kantar Media, GfK and Video Research.
The service would include of a representative panel of 3,000 homes to measure multi-platform TV viewing and supply the official TV ratings currency in Thailand.
It would comprise measurement of viewing on the TV set (Core TV) and viewing on tablets, smartphones and PCs (Extended TV), delivering a complete picture of actual TV consumption in Thailand, when introduced in 2017.
Were thrilled to have been awarded the first official TV ratings service in Thailand. From 2017 the industry will benefit from an independent, audited trading currency for television in all of its evolving digital forms that meets the highest international standards for audience measurement. Were proud that the industry has shown its trust in Kantar Media and look forward to partnering with the official JIC, MRDA, in this new era of TV measurement, commented Kantar Media global CEO of Audience Intelligence Richard Asquith.
Media Agency Association of Thailand (Maat) president Wannee Ruttanaphon said, This appointment marks a significant investment for the media industry in Thailand. We will have accurate and audited audience measurement for viewing across platforms reflecting consumers viewing habits. Advertisers can spend their media budget with efficiency. With full access to information, broadcasters can improve their programming continuously.
