Publish Date : 04-Apr-2017
CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
Were delighted the industry has awarded Kantar Media and CSM the contract for the provision of TV Ratings in one of the regions most important markets. CSMs deep market knowledge and Kantar Medias technology and blueprint to deliver Total Video measurement will ensure Hong Kong is equipped for measuring all TV into 2023 and beyond. commented Nick Burfitt, APAC Managing Director at Kantar Media.
The new service will deliver a single view of TV viewing across all devices. Through an independent, representative panel of 2,700 individuals from 1,000 households, the 25% increased sample will report ratings data for all TV viewing.
All viewing on the TV set including content transmitted over all existing and future terrestrial and non-terrestrial free TV, satellite and Pay TV channels, OTT Media Box, blu-ray and game consoles. This includes live, time-shift and catch-up services up to seven days using Kantar Medias PeopleMeter technology (Core TV).
All TV and video content that is streamed or accessed over the internet through tablets, smartphones, PCs and connected devices (Extended TV). Kantar Medias secure home router meter and on-device internet measurement technology will passively measure all viewing in and out of the home whilst comScore streaming tags will identify content and commercials.
CSM Media Research will calibrate panel data with the online census data for programmes and commercials using Kantar Medias award-winning data integration techniques and comScore panel-informed census demographics to deliver granular audience data of the highest quality.
The Hong Kong TAM Founding Subscribers Committee (FSC) is the official industry committee for appointing the TAM provider in Hong Kong. It is formed by 11 media agency members of The Association of Accredited Advertising Agents of Hong Kong (HK4As), Fantastic Television Limited (Fantastic TV), Television Broadcasts Limited (TVB) and HK Television Entertainment Company Limited (ViuTV).
CSM Media Research has been active in audience measurement in Hong Kong since 2006, simultaneously operating the largest single PeopleMeter panel in the world in mainland China since 1997. Kantar Media conducts TV measurement in over 50 markets worldwide. This latest announcement follows renewals and new contracts secured in the UK, Turkey, Norway, Denmark, and the Netherlands
Ray Wong, Chairman of the HKTAM Founding Subscribers Committee and CEO of PHD Hong Kong commented CSM and Kantar Media presented an innovative proposal building on their many years of experience across the world. We are confident that, as our partner of choice they will ensure the highest standards to deliver a holistic view of TV consumption in this exciting market.
Samuel Tsang (representative of Fantastic TV), ST Tso (Controller, Marketing & Sales Division of TVB), and Michael Ting (Head of Revenue, ViuTV) are confident in the approach and experience of CSM, Kantar Media and comScore that TV content can be measured whenever and wherever in Hong Kong.
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