Publish Date : 19-Nov-2018
Reagecon, the worlds largest producer of physical and chemical standards, has announced the signing of a 10m contract with its largest Chinese distributor, Beijing Thorigin, for the distribution of Reagecons products over a 5-year period in the Chinese market. All of the products will be produced in Shannon, Ireland, with customer support supplied by Reagecons Shanghai sales office.
The product portfolio that makes up the contract includes Reagecons existing products in addition to several new suites of products, recently launched in Shannon by Minister of State for Trade, Employment and Business, Pat Breen. These new products will be targeted at the life sciences, environmental and geology markets. This brings the total number of products developed by Reagecons workforce of 100 people (50 of which are chemists) at its Shannon facility to almost 10,000.
Reagecons products are used to calibrate scientific instruments across a whole span of different industries that include pharmaceutical, food, environmental, paper production, beverages and niche areas such as petrochemicals and biofuels. The new launch will significantly increase its penetration potential into life sciences, environmental measurement and testing and geological testing. These are all extremely important growth areas in the Chinese market.
In tandem with the introduction of these new products, and to enable Reagecon more effectively reach its disperse customer base in 175 countries worldwide, the Company has also launched a new innovative eCommerce website (www.reagecon.com).
The delivery of this new range of products has resulted from an acceleration of Research and Development (R&D) activity by the Company, involving an investment of 4,000,000 over the past six years, supported by Enterprise Ireland. The ecommerce launch is the culmination of a significant investment of resources in both website and webshop development.
Speaking at the signing of the contract, Minister for Business, Enterprise and Innovation, Heather Humphreys, said: Reagecon is a great Irish success story. Its progress is down to both a very significant annual expenditure on Research and Development and the skill and dedications of its workforce. Its products are very complicated to manufacture and test and are at the top of the value pyramid in the field of science. This is recognised by the worldwide scientific community, which is a tremendous accolade for an indigenous Irish company that has grown from a small start-up in 1990 to the worlds largest producer of physical and chemical standards. It is a good indication that Irish companies are competing and winning lucrative contracts in China and will continue to expand their reach into China.
Welcoming the signing of the contract, Minister of State for Trade, Employment, Business, EU Digital Single Market and Data Protection Pat Breen said: Reagecon is an excellent example of an innovative Irish company that is competing successfully in international markets throughout the world. Companies like Reagecon, which has grown from a small start-up to the worlds largest producer of physical and chemical standards, are the backbone of our economy. I commend them on their resilience and commitment to continual R&D, which is so important in sustaining and expanding business.
Reagecons Director of Sales for the Far East, Lee Choo, commented: Beijing Thorigin has been an outstanding partner for Reagecon and has worked tirelessly to promote our products in China. These are very complex products and this distributor has employed a team of highly qualified chemists, specifically to promote Reagecons products. The company is particularly impressed with our R&D output and this, combined with the quality of our existing products, has led to the decision to agree this major contract.
Reagecons founder and managing director, John Barron, said: The products recently launched, targeted at the life sciences, environmental and geology markets, give us a significantly greater footprint in several new markets and in particular in the rapidly growing life sciences market. The resources expended on our new eCommerce site recognise the growing importance that we attribute to this form of sales and marketing and reflects our belief that ecommerce will play a major part going forward in the scaling efforts of the company.
We expect that within six months, as part of the roll-out of our ecommerce facility, to have full translation in Mandarin of the rich technical content of this new site. Our current 400-page Physical and Chemical Standards Compendium in Mandarin has been available to our Chinese customers for a number of years.
Reagecons Sales Manager in China, Leo Sun, himself a graduate of the Smurfit Business School added: Our commitment to R&D, ecommerce and state-of-the-art manufacturing, all underpinned by innovation across every function within the company, will enable us to maintain our market leading position and enable us to scale at a very rapid rate between now and 2022 in China.
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