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United States : Nielsen sets up regional innovation hub in Singapore
Publish Date : 09-May-2012
Nielsen, a global consumer information and measurement company, announced on Tuesday the launch of NielsenLAB, the first-of-its-kind innovation hub in Asia.
NielsenLAB aims to develop and leverage cutting-edge technologies and methodologies in neuroscience, shopper technology and measurement science to fuel consumer and market insights for companies working to reach consumers in Asia.
Aligned with the Singapore Economic Development Board\'s focus on consumer insights, NielsenLAB has already started working with local companies, including a media broadcaster and a global consumer packaged goods company.
A team of Nielsen experts in the fields of neuroscience, shopper technology and measurement science will be based in Singapore to help develop local talent for the company and the overall industries Nielsen serves.
