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Publish Date : 10-Aug-2012

Sense Networks, the original Big Data mobile location company, today announced results of its first Mobile Advertising Pulse, which captures the mobile advertising deals consumers on the west and east coast are taking advantage of this summer. Accumulated by tracking click-through-rates (CTR) on the top deals, the results show that consumer stereotypes and lifestyles align with consumers’ mobile behavior.

With the east coast being known as a hub for education and the more practical consumer; and the west coast being known for residents that are focused on health and fitness, data shows that consumers are clicking on deals that align with these common stereotypes. For the east coasters the top two deals included optical and eye doctor deals. Consumers throughout the east also had a 60 percent higher CTR on education deals, including art and photography courses. On the west coast, consumers were more attracted to health and fitness deals. The highest CTR in the survey were found in categories such as manicure and pedicure treatments and pilates classes. Overall west coast consumers had a 24 percent higher CTR on health and fitness deals than east coast mobile users.

Other findings include:
1) East coast consumers had a 26 percent higher CTR on nightlife and an 18 percent higher CTR on restaurants.
2) West coast consumers had a 136 percent higher CTR on travel and 33 percent higher CTR on food and drink (for example, wine tasting).

“It shouldn’t come as a surprise that consumers are attracted to and clicking on deals that align with their lifestyles,” said David Petersen, CEO, Sense Networks. “Brands need to realize that mobile advertising will only be successful if consumers are served up relevant ads, at the right time. Sense Networks makes it possible for marketers to understand where consumers live, work and play, but we also help marketers understand what each consumer enjoys doing in their spare time and what their current needs are, all while their protecting privacy.”

About Sense Networks - Sense Networks applies science to generate value from mobile location data. The company adds rich user behavior to location data to deliver actionable, predictive targeting “beyond place.” Sense Networks has a proven technology platform and over six years of experience working at scale with Big Data, processing billions of location points per day. Sense Networks’ AdMatch uses predictive location and behavioral targeting to match consumers to the most relevant offers from local merchants via mobile display advertising, while increasing revenue for mobile publishers and keeping users anonymous. Its AudienceSense solution helps publishers better monetize their audience by building predictive, location-centric behavioral segments on their own mobile data.

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