Tendersinfo keep you informed about the latest events in the national and international Procurement Industry. Procurement News provides in-depth coverage of the procurement industry, including contract awards, contract additions, new contract wins, mergers and acquisitions. Tendersinfo through its tender news section provides an update on all domestic and global tendering opportunities, invitation to bid & trade leads.

Publish Date : 28-Dec-2012

The ATP and Emirates have entered a new 5-year global partnership deal in which the Dubai-based airline will serve as the official carrier during the ATP World Tour, and also the new title sponsor of the ATP Rankings, as of 1 January 2013.

Under the deal, Emirates has been chosen as an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Leveraging from global promotional rights jointly with an on-site presence at tournaments across the season, the deal will help Emirates to get involved with viewers across various mainstream and digital platforms.

ATP Executive Chairman and President, Brad Drewett, said : \'We\'re delighted to welcome Emirates as the Official Airline of the ATP World Tour. It’s fantastic news for men\'s professional tennis that a brand of Emirates\' global stature has pledged their support to the ATP World Tour for the next five years\'.

He added: \'This long-term commitment from Emirates is a testament to the world-class entertainment that is enjoyed by millions of fans across the world on the ATP World Tour.\'

Sir Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group, said : \'This tie up with the ATP World Tour and Rankings is a perfect addition to our existing portfolio of global sports sponsorships. It will allow us to share in the sporting passions of our customers and bring them closer to the players\'.

He added : \'We see it as a natural extension of our current presence at high profile tennis events including sponsorship of several ATP World Tour Masters 1000 events, the Emirates Airline US Open Series and being an official partner of the US Open. Through our global network and carefully selected sports sponsorships, Emirates successfully unites and engages fans and we look forward to working with the ATP to maximise on the consumer experiential and digital media opportunities this sponsorship presents to us.\'

Go to previous page