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Publish Date : 08-Mar-2013

WordbaWordbanknk and CDNetworks today announced a new partnership to help clients expand into the fast-growing Chinese market. The new services are available immediately to Wordbank and CDNetworks\' existing clients and will form part of both companies\' standard offerings. Companies launching in or considering marketing to China should contact Wordbank or CDNetworks to benefit from comprehensive local market knowledge and established high-performance networks.

GDP in China grew by 7.8% during 2012 according to a report by the National Bureau of Statistics of China, and out of the country\'s 538 million internet users, 210 million are regular online shoppers (The 30th Survey Report, CNNIC). The online market opportunity in China is huge.

The new partnership between Wordbank and CDNetworks helps clients take advantage of this opportunity with an end-to-end solution from brand strategy, linguistic and creative services through to hosting and launch.

Wordbank\'s unique experience in international marketing gives them unrivaled insight into how to launch and manage campaigns in multiple regions, covering local market research, concept testing and international search and social media management through to the fundamentals of translating and copywriting region-specific content.

CDNetworks\' extensive global network and well-established Chinese presence offers a seamless, high-performance network both inside and outside the Chinese firewall. This gives companies the flexibility and scalability to deliver website content and applications to Chinese consumers with competitive performance and availability from anywhere in the world.

Gordon Husbands, Wordbank\'s VP Sales & Marketing, commented, \"China continues to be a very exciting but demanding market. We help our clients get real results in the Chinese market by guiding them through the local landscape, adapting their campaigns and developing web content and visuals that not only speak to the target customers but are also on message and on brand. This partnership with CDNetworks means we now also offer clients a technical solution for optimizing the overall consumer experience in China.\"

Jeff Kim, President & COO of CDNetworks US/EMEA, added, \"The only way to ensure fast website performance, continuous availability, and market penetration in China is to have partners with a local presence and an understanding of the local landscape. The combination of CDNetworks for website and eCommerce acceleration and Wordbank for market insight and digital marketing competency is a winning one for any retail, travel, financial trading, or cloud application marketer looking to reach this growing market.\"

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