Publish Date : 20-Jun-2013
Panasonic Corporation and UNESCO announced the renewal of their strategic partnership agreement today. The new agreement will run for two years from June 2013 to May 2015.
The strategic framework agreement was signed by UNESCO Director-General, Ms. Irina Bokova and Senior Managing Executive Officer of Panasonic Corporation, Mr. Takumi Kajisha, on June 18, 2013, in Phnom Penh in the Kingdom of Cambodia, on the occasion of the 37th session of the World Heritage Committee. The partnership aims to raise awareness about the conservation of UNESCO World Heritage sites and to promote environmental education for the next generation through the World Heritage Education Program. Through this partnership, Panasonic has promoted joint programs in the fields of "education for the next generation", "communication", and "technological support" over the past two years (June 2011 to May 2013). Following the renewal of the partnership agreement, Panasonic plans to further actively promote and develop these programs in the future.
Irina Bokova, UNESCO Director-General, commented, "UNESCO's work with Panasonic is an example of partnership for innovation, through collaborative, on-the-ground actions that are essential for the preservation of our Planet."
Regarding the renewal of the strategic partnership, Takumi Kajisha, Senior Managing Executive Officer of Panasonic Corporation, said, "Two years have passed since the start of the partnership, created through the matching of UNESCO's commitment to the conservation of the environment and the next generation, and Panasonic's corporate vision, which values sustainability, and its commitment to contributing to people's daily lives, to society and to the next generation throughout the world. The various activities being carried out through this partnership have achieved great results and are becoming well established. Through our partnership with UNESCO, we will continue to contribute to society throughout the world."
In the field of "education for the next generation", Panasonic has hosted the "World Heritage Eco Learning Program" at 11 different World Heritage sites in ten countries to promote the importance of World Heritage to children. The program, a collaboration between Panasonic, the UNESCO World Heritage Centre and selected World Heritage sites, offers children the opportunity to visit World Heritage sites around the world and learn about UNESCO's work. Approximately 4,000 children have taken part in the program to date. This year, on June 17, the "World Heritage Eco Learning Program" was held at Angkor in Cambodia, and was officially recognized by the Japanese Embassy in Cambodia as part of the celebrations for the 60th anniversary of Cambodia-Japan relations.
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