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United Arab Emirates : AL HABTOOR to launch new Chery in UAE

Publish Date : 02-Jul-2013

Al Habtoor Motors, UAE-based is all ready to adorn the UAE's automotive skyline with a new star launch.

Sultan Al Habtoor, president of Al Habtoor Motors and Michael Zhang, deputy general manager of Middle East Region for Chery in the presence of Ahmed Khalaf Al Habtoor, CEO; Amna Al Habtoor, marketing manager, and all Al Habtoor Motors directors inked the deal.

"Introducing Chery in the UAE was a very strategic decision for Al Habtoor Motors. We are impressed by the fast growth, innovation and competitive range that is visible in the Chery line up. We believe that this is great news for all the residents of the UAE," said Joe Rogan, sales director of Al Habtoor Motors. "Al Habtoor Motors is currently looking at September for the launch of the Chery showroom in Dubai and will formally unveil the range at the Dubai International Motor Show. We'll be targeting fleet buyers along with individual customers. Needless to say, we are thrilled about the new member of our Al Habtoor Motors family and are confident that Chery will make its way to the UAE roads in greater numbers year on year," he said.

Michael Zhang said: "Chery, the No.1 Chinese car brand in China, is excited to enter the UAE market with a bang. The passion for making Chery the chosen global brand is what led us to the decision of entering this market. Al Habtoor Motors is one of the leading automotive dealers in the UAE and possess the kind of industry expertise that Chery has been looking for in its business partner in the UAE. We are proud to be associated with Al Habtoor Motors and look forward to a great relationship for many many years to come."

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