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Publish Date : 20-Nov-2013

BBC Worldwide inked a Memorandum of Understanding with China's state broadcaster, CCTV Documentary Channel (CCTV9), which expects to launch at least two major projects over the next six months. The agreement is centred around BBC Worldwide's premium factual content brand, BBC Earth.

Signing of the MOU was done at the Sichuan TV Festival in Chengdu. Mr. Liu Wen, Managing Director represented CCTV9 and Pierre Cheung, VP and GM of BBC Worldwide, Greater China represented BBC Worldwide.

Main aim of this agreement is to make available opportunities and platforms for partnerships between the two businesses, that have performed together on various successful projects over a period of last three years.

Majorly the MOU features two key areas of collaboration, viz: Setting up of a centre for story development – developing documentaries for television audiences that focus on the Chinese and Asian market but target a global audience; and Developing TV and live event co-productions and expanding our distribution relationship – developing on existing television co-production success for including more TV landmarks, exploring live event projects, and expanding distribution relationship beyond TV.

Mr. Liu Wen, Managing Director of CCTV9, said, "We have been collaborating with BBC Worldwide on TV programmes for many years now."

"Like the BBC, we are committed to bringing high quality programmes to our viewers. We are excited that with this MOU, we will be able to extend our partnership to reach new audiences."

Paul Dempsey, BBC Worldwide President Global Markets commented, that "This MOU is a significant milestone in the history of BBC Worldwide's business in China and in our relationship with CCTV. The projects we will be working on will enable us to bring our flagship BBC Earth content to audiences across China and help bring together UK and Chinese creative talent."

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