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Publish Date : 29-Mar-2014

Deltek, the leading global provider of enterprise software and information solutions for professional services firms and government contractors, announced today that it has acquired Sohnar – the award-winning enterprise software provider – and its innovative Traffic LIVE solution. This acquisition broadens and deepens Deltek's portfolio of professional services automation solutions by delivering cutting-edge, front-office capabilities that marketing agencies and other project-based companies need to effectively manage their businesses and deliver on-time, profitable projects and engagements for their customers.

Founded in 2003, in London, England, Traffic LIVE is the market-leading online studio, project & workflow management and resource planning system that helps creative agencies and other professional services firms effortlessly manage people and project processes to deliver a profitable end product that surpasses client expectations. Traffic LIVE is a cloud-based, comprehensive front-end solution that helps businesses seamlessly create estimates and quotes, schedule resources, capture time worked, bill clients, track every task at a glance and more.

The addition of Traffic LIVE bolsters Deltek's solutions by:
Streamlining today's modern marketing agency – Traffic LIVE is the industry-standard traffic management solution, trusted all over the globe by agencies large and small. Traffic LIVE is already used by many current Deltek customers to manage projects and the flow of creative jobs within their firms. With Traffic LIVE now part of its solutions portfolio, Deltek will be able to manage the entire project lifecycle within a marketing agency.

Turning people into profits – People are both the biggest asset and the largest cost for professional services and other project-based companies. Managing those assets more effectively and maximizing resource utilization equals a more profitable business. Traffic LIVE offers innovative capabilities that ensure the right resources are assigned to the right tasks and that all time worked on a project is captured effortlessly so revenues are maximized and costs are minimized.

"Our organization is thrilled to become a part of Deltek," said Tracey Shirtcliff, Founder at Sohnar. "For many years, both of our companies have focused on powering the world's best marketing agencies and thousands of users across the world use our capabilities every day to run their agencies better. With Traffic LIVE part of Deltek, we can build on our shared track record of success to deliver even more powerful solutions to companies that manage projects, jobs, time and tasks – whether they are a client-facing agency or an internal studio."

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