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AUSTRALIA,JAPAN : Tourism Australia inks $10 million marketing deal with Jetstar
Publish Date : 28-Oct-2011
Tourism Australia has signed a $10 million marketing deal with Jetstar aimed at boosting Japanese inbound tourism and further expanding brand Australia’s presence in Asia Pacific.
The three year agreement runs to mid 2014 and will see Tourism Australia and Jetstar each contribute at least $1.6 million per year on a range of joint marketing, digital and social media activities. They will join forces to power more affordable air travel and Australia’s unique attractions to boost arrivals from Japan, China, Indonesia, Malaysia, Singapore and New Zealand. The first tranche of $2 million will used to revitalize Japanese market.
Managing Director Andrew McEvoy said the deal was an extension of Tourism Australia’s ongoing focus on Asia but also represented a new approach to Japan and working with airlines partners.
Jetstar Group CEO Bruce Buchanan said the expansion of Jetstar’s low fares network across Asia had the ability to stimulate fresh demand by putting air travel to key Australian leisure destinations within reach for many more people.
“Jetstar is now the largest low cost airline in the Asia Pacific by revenue and we’re recognized as a top 100 brand in Japan even before launching our domestic airline there,” Mr Buchanan said.
